Keynote speakers

Dr. Maximilian Martin is a social innovator, knowledge entrepreneur and the Founder of Impact Economy. He advises on, conceives, develops and leads social business and impact investment concepts, platforms, programs, products and services. He currently also serves as Founding Faculty in Residence at Ashoka University. He is passionate about convergence between the spheres of knowledge, business and the public good. His previous work includes creating the first university course on social entrepreneurship in Europe at the University of Geneva and Europe’s first wealth management philanthropic advisory and knowledge exchange platform, UBS Philanthropy Services and the UBS Philanthropy Forum, which he established as the Bank’s global lead offering for the ultra-high net worth segment.


Dr. Martin has authored over one hundred articles on social business and philanthropy, corporate responsibility, impact investments, and related topic. He holds advanced degrees in anthropology and economics and a Ph.D. in economic anthropology from Indiana University, Harvard University and the University of Hamburg. Convinced that we are entering a new era of sustainability capitalism which he calls “Impact Economy”, Dr. Martin serves on several international governing, sustainability and advisory boards, including FSG Social Impact Consultants (Boston, USA), Haniel Group (Duisburg, Germany), Mai Resources International (Switzerland) AG) and the Smiling Children Foundation (Geneva, Switzerland. His next book Impact Economy: Beyond Profit and Philanthropy is scheduled for release in 2011.



Dr. Antonella Noya is a Senior Policy Analyst with the OECD LEED Programme. She designs and manages the OECD activities on social inclusion at the local level, including social entrepreneurship, social economy, women entrepreneurship, community capacity building and social innovation. She is the Manager of the OECD/LEED Forum on Social Innovations. She supervises the work of the LEED Trento Centre in the area of social inclusion and social economy. She has authored and edited several OECD publications on social economy, social entrepreneurship, community capacity building, culture and local development.


Prior to joining the OECD, Antonella was for several years a lecturer in Industrial Relations and Labour and Trade Union Law at the LUISS University in Rome, where she also worked as a manager in the Legislative Directorate of INTERSIND (the former employers' association for state-owned business). Antonella Noya holds a post-graduate degree in the Economics of Spatial Planning and Local Development and a university degree in Political Sciences.



Dr. Jelica Minić has been the Deputy Secretary General and Head of the Expert Pool of the Regional Cooperation Council, in Sarajevo, since May 2008. She has research and policy making background in the European integration affairs and regional cooperation gained by developing and managing projects of national and international significance. She had top management positions in the state administration (Assistant Minister of Foreign Affairs, 2000-2004), NGO (Secretary General of the European Movement in Serbia (1994-2000) and academia (1971-2000). She started her career in the Internal Politics Desk, TV Belgrade, and continued in the Institute for International Politics and Economy, Centre for Strategic Studies, Institute of Economic Sciences, Ministry of Foreign Affairs, and European Movement in Serbia.


The most relevant research, publications and analysis are on international competitiveness of emerging economies, Serbian and Western Balkans’ relations with the European Union and prospects for European integration, political and economic aspects of regional cooperation, SMEs development, role of civil society, NGO – government relations etc.



Mr. Teo Petričević is a respected civil society expert and social entrepreneur with more than 9 years of experience in capacity building of civil society organisations dedicated to professional development of civil society in the region. He has provided technical assistance to CSOs in the area of regulatory legal frameworks, cooperation with stakeholders, project cycle management, EU funding, monitoring and evaluation processes, social business plans. He has notable knowledge of legislation on social issues (social rights, social employment, social business) in Croatia and made recommendations for improvement and further development of national procedures regarding Social Economy legal framework.


For the last 4 years he is CEO of Autonomous centre – ACT (NGO), Director of ACT Printlab Ltd and Director of ACT Konto Ltd (social enterprises owned by ACT). Some of his further projects include establishment of social cooperative for sewing business (employing persons with disabilities), establishment of social cloth store (cloth for poors) and establishment of mutual fond.



Originally from Australia - Danny McCubbin had worked for Jamie Oliver for over 8 years. In that time he has worked as Jamie's Personal Assistant, Communications Manager for the company. He is now Jamie's website editor, managing the site that has an outstanding food community with over 3.7 million visitors every month. Danny has worked very closely with the Jamie Oliver Foundation for many years and in 2006 he was given the opportunity to complete a mentoring course. After that he has been mentoring students and graduates from Fifteen. Danny is passionate about spreading Jamie's message about how good food can transform people's lives. Danny is a keen cook and he runs a monthly "Supper Club" in London to raise money for Fifteen.



Mr. Jonathan Robinson is anthropologist, entrepreneur, designer, and writer. He helped to create the Hub, a community of social innovators with spaces in over 25 world cities including London, Sao Paulo, Mumbai, Amsterdam and San Francisco. He also co-authored a book 'Careers Un-Ltd’, which is published by FT Prentice Hall and worked on social ventures with people ranging from The Cabinet Office, UNICEF, The Tate Modern, Barcelona City Council, community activists in Soweto, the Asian Heritage Foundation, Leeds City Council, and the London Development Agency.


Mr. Robinson frequently works on collaborations with a multi-disciplinary team of architects, scientists, investors, technologists and activists. He is inspired by memories and stories of the people he met in different places. Memories from an aid mission to Mostar during the war in Bosnia, the tear-gassed streets of Seattle during the WTO protests, an Indian village being submerged by the Namarda dam and life with the Dogon in the Mali desert. His approach to life is as a 'play'. Play as an attitude, a spirit, a way of doing things. Play as thinking the unlikely and doing the unreasonable.



Ms. Rubini de Silveira has been working as International Relations and Outreach Officer for SanPatrignano Foundation and manager of the Good Goods project, since February 2009. She was appointed Representative of the Foundation to the United Nations and regularly undertakes missions in Europe and Americas, to represent SanPatrignano and Good Goods. Ms. Rubini de Silveira is Member of the Vienna NGO Committee on Narcotic Drugs since 2009.


Ms. Rubini de Silveira holds a Master degree in Philosophy from the Catholic University of Milan (2003), a Master in International Relations from the Vienna Diplomatic Academy (2006), an Executive International Master in Communications and Strategies of Intervention in Drug Addition, Prevention, Enforcement and Social Integration from IULM University of Milan(2008), and a Post Graduate Degree in Philosophical Counseling from Gesellschaft für Philosophische Praxis e.V. Dr. Gerd Achenbach, Cologne (2011). Since March 2011 Elisa is Adjunct Member of the American Philosophical Practitioner Association (APPA).


From 2006 to 2008 Ms. Rubini de Silveira served as International Consultant to the United Nations Office on Drugs and Crime in Vienna (UNODC). Furthermore, Ms. Rubini de Silveira was personal Advisor to the President of the International Commission of Prison Pastoral Care (ICCPPC) and Secretary of the Vienna NGO Alliance on Crime Prevention and Criminal Justice (2007-2008). She was member of the Academic Council of the United Nations (ACUNS, 2007-2008), Seconded Observer in the Parliamentary Election in Serbia in 2007 and Trainee for the European Commission Delegation to the Organization for Security and Cooperation in Europe (OSCE) in 2006. Between 2003 and 2006 Mr. Rubini de Silveira worked as free lance consultant and editor for an Italian publishing house.


Ms. Rubini de Silveira speaks English, Spanish, German, French, and her mother language Italian.